Certification in
Marketing Management
Program Overview
The Marketing Management program is a non-credit course designed to provide a comprehensive understanding of marketing principles and practices. This intensive yet flexible program covers essential concepts, strategies, and tools for effective marketing. Through this course, you will gain the skills needed to analyze markets, develop marketing plans, and execute successful campaigns. By the end of the program, you will be equipped to apply marketing management techniques to drive brand growth and achieve organizational objectives.
Subjects Covered
- Creating and Delivering Customer Value
- Marketing Planning
- Demand Measurement and Forecasting
- Marketing Information System and Marketing Research
- The Environment for Marketing Decisions
- Indian Marketing Environment
- Consumer Behavior
- Organizational Buyer Behavior
- Market Segmentation, Targeting and Positioning
- Managing the Product
- The Marketing of Services
- Management of New Product Development Process
- Managing the Product Life Cycle
- Managing Brands
- Developing Pricing Strategies and Program
- Pricing Applications
Who can apply?
- + 2/Diploma holders /Graduates / with minimum 1 year of work experience.
- Professionals and Experienced managers who need a solid foundation in current business theory and practices.
- Technical professionals moving into management positions who need more management “know-how”.
- Managers looking to advance their careers, need to become knowledgeable in a variety of functional areas.
- Professionals need to broaden their understanding of how functional areas within a business interrelate.
On successful completion of the course, participants will be awarded
Certification in Marketing Management
