Certification in
Research Methodology
Program Overview
The Business Strategy program is a non-credit course designed to impart a deep understanding of strategic planning and execution. This intensive yet flexible program covers essential concepts, tools, and frameworks for developing and implementing effective business strategies. Through this course, you will acquire the skills needed to analyze competitive environments, make informed strategic decisions, and drive your organization’s long-term success. By the end of the program, you will be equipped to formulate and execute strategies that lead to sustainable growth and competitive advantage.
Subjects Covered
- Research Fundamentals and Terminology
- Importance of Research in Management Decisions
- Defining Research Problems and Formulation of Hypothesis
- Research Design
- Methods and Techniques of Data Collection
- Sampling and Sampling Distribution
- Attitude Measurement and Scales
- Data Preparation and Preliminary Analysis
- Statistical Analysis and Interpretation of Data: Non-parametric Tests
- Multivariate Analysis of Data
- Model Building and Decision Making
- Writing and Formatting of Reports
- Additional Statistics in Research
- Statistical Tests in Management Research
- Factor Analysis
- Computer Aided Research
Who can apply?
- + 2/Diploma holders /Graduates / with minimum 1 year of work experience.
- Professionals and Experienced managers who need a solid foundation in current business theory and practices.
- Technical professionals moving into management positions who need more management “know-how”.
- Managers looking to advance their careers, need to become knowledgeable in a variety of functional areas.
- Professionals need to broaden their understanding of how functional areas within a business interrelate.
On successful completion of the course, participants will be awarded
Certification in Research Methodology
