Certification in
Basics of Entrepreneurship
Program Overview
The Basics of Entrepreneurship program is a non-credit course designed to introduce fundamental concepts and skills needed to start and run a new business. This intensive yet flexible program covers essential topics such as opportunity identification, business planning, and basic financial management. Through this course, you will gain a foundational understanding of entrepreneurship and develop the skills necessary to launch your own venture. By the end of the program, you will be equipped with the basic knowledge and confidence to begin your entrepreneurial journey.
Subjects Covered
- Understanding Entrepreneurship Concept
- Characteristics of an Entrepreneur
- Classification of Entrepreneurs
- Entrepreneurial Scene in India
- Factors Influencing Entrepreneurship
- Entrepreneurial Growth
- Problems of Entrepreneurs
- Business Idea Generation Techniques
- Identification of Business Opportunities
- Marketing Feasibilities
- Financial and Economic Feasibilities
- Technical, Legal, Managerial, Locational and Other Feasibilities
- Project Appraisal
- Project Report
- Market Entry Strategy Franchising
- Product Strategies
- Pricing Strategies
- Distribution Strategies
- Promotional Strategies
- Step-by-Step Approach for Starting a New Business
- Learning to be Successful
- Family Owned Business Enterprises
- Strategic Approaches
- Business Plan
Who can apply?
- + 2/Diploma holders /Graduates / with minimum 1 year of work experience.
- Professionals and Experienced managers who need a solid foundation in current business theory and practices.
- Technical professionals moving into management positions who need more management “know-how”.
- Managers looking to advance their careers, need to become knowledgeable in a variety of functional areas.
- Professionals need to broaden their understanding of how functional areas within a business interrelate.
On successful completion of the course, participants will be awarded
Certification in Basics of Entrepreneurship