Certified in Business Management

Program Overview

In today’s competitive world, gaining a competitive edge in Business Management is essential. Having known, that performance at every level and in every sphere is critical to success; the question arises as to why the level of performance should be measured. The employees need to know how to make better decisions leading to improvement. It becomes mandatory at certain stages to show the performance level to stakeholders and comply with specific regulations.

This calls for updated knowledge and skills on the part of managers. myBskool.com’s Certified Business Manager program for managers helps to update the knowledge and skills of young executives to the changing needs of the industry

Topics Covered

Key Performance Indicator

  • Net profit
  • Net profit margin
  • Gross profit margin
  • Operating profit margin
  • Revenue growth rate
  • Total shareholder return
  • Economic value added(EVA)
  • Return on investment(ROI)
  • Return on capital employed(ROCE)
  • Return on assets (ROA)
  • Return on equity(ROE)
  • Debt-to-equity ratio (D/E RATIO)
  • Cash conversion cycle (CCC)
  • Working capital ratio
  • Operating expense ratio (OER)
  • CAPEX to sales ratio
  • Price/earnings ratio (P/E RATIO)
Key Management Indicator
  • Kotler’s 8 Phases of Change
  • Kotler’s 4Ps of Marketing
  • Lessons from Steve Jobs
  • Core Competency
  • The DuPont Analysis
  • Offshoring and Outsourcing
  • Balanced Score Card
  • SMART for Goal Setting
  • Activity-Based Costing(ABC)
  • Lean Thinking and Scenario Planning
  • Discounted Cash Flow
  • Emotional Intelligence
  • Competitive Analysis
  • Market Driven Organisation and Road Mapping
  • Hofstede’s Cultural Dimension
  • Ansoff’s Product/Market Grid
  • Root Cause/Pareto Analysis
  • Blue Ocean Strategy (BOS)
  • Porter’s 5 Forces
  • The Deming / PDCA Cycle – Kaizen
  • Level 5 and 360 degree Leadership
  • Business Process Redesign(BPR)
  • Covey’s 7 Habits
  • Six Sigma
  • Maslow’s Motivation Theory
  • Theory Of Constraints (TOC)
  • The Innovation Circle
  • The 7 S Framework
  • Risk Reward Analysis
  • Mintzberg’s Management Roles
  • Strategic HRM Model
  • Benchmarking
  • Senge – The fifth discipline<,/li>
  • Greiner’s 5 Phase Growth Model
  • 5S
  • Brainstorming and Transactional Analysis
  • Value Engineering
  • Zero Based Budgeting and Change Management
  • Belbin’s Team Roles and Conflict Management
  • 7 Ws
  • Johari Window – Henderson and Venkatraman’s Strategic Alignment
Key Management Ratios
  • Background of Financial Statements
  • Final Accounts
  • Measures of Performances
  • Cash flow Cycle
  • Financial Strength
  • Financial leverage and corporate valuation
  • Investment and Growth
  • Integrity of Accounting Statements
Strategic Management
  • Evolution, Definition, Nature & Scope of Strategic Management
  • Strategic Intent
  • Strategic Planning Process
  • Business Challenges & Strategic Planning
  • Environmental Appraisal
  • Corporate Level Strategies
  • Strategic Analysis and Choice
  • Strategy Implementation
  • Strategic Control & Operational Control
On successful completion of the course, participants will be awarded
Certification in Business Management
Course Duration
3 Months
Delivery Mode
Course Fee.
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